Our In-Store Deli Advising Group Helps New Brands Get Into Core Retailers in the USA and Canada. With Over 30-Years in the Supermarket, Mass Merchant, Military Commissary and Natural Grocer Formats We Are Continuing To Research and/or Create New Programs Ideal For Sections in the Store Including the In-Store Deli.

Interviews with Rachael Ray, Jamie Oliver and Mario Batali (Entrepreneur)

A compilation of our in-kitchen TV show content (Entrepreneur, Chef Match)…

In-Store Programs For 2021 and Beyond

The In-Store Delis Team is introducing new deli options (ex;  plant based foods) into independent grocers, regional chains and national chains nationwide. While the largest supermarket chains have access to many new deli innovations, many smaller chains and independents have to find programs that make sense to them.
We have a number of new deli options (ex:  plant-based) ready to be introduced (either directly or through the core wholesalers).

The Fancy Food Trade Show and Imported Cheese Programs

The In-Store Delis Team’s founders have extensive history being based in international markets (ex: Switzerland, Brazil, Chile, South Africa, England, Australia, etc) and have been involved in imported products from different countries.
a.)  The Imported Cheese Programs are very important to supermarket, natural and military commissary accounts.
b.) The In-Store Delis Team is very involved with the industry’s trade shows including the Fancy Food Show, Expo West, Expo East, IDDBA, NACS, NRA and many others.

Core Customers by State

We list out the customers that are prime for your launch efforts (state to state).  We also list the important marketing programs that each State Department of Agriculture has.   We educate clients about those important targets that are local, regional and national.

Retail Formats

  • Supermarkets
  • Convenience Stores
  • Natural Retailers
  • Specialty Retailers
  • E-Commerce Platforms
  • Club Stores
  • Mass Merchandisers
  • Drug Stores and Pharmacies
  • Military Retail Formats
  • Candy Stores
  • Office Supply Stores
  • Party Stores
  • Craft and Hobby
  • Truck Stops
  • Wine Stores
  • Specialty Food Stores
  • Sporting Goods Stores
  • Hardware Stores
  • Farm Supply Stores
  • Veterans Canteens

Food Service Formats

  • Vending Distributors
  • Hospitals
  • Colleges and Universities
  • Offices and Factories (Micro Markets)
  • Rehab Clinics
  • VA Hospitals
  • Prisons
  • Active Aging Centers
  • Stadiums and Arenas
  • Restaurants
  • Hotels and Resorts
  • Airports and Airlines
  • Coffee Shops
  • Smoothie Shops
  • Water Parks/Theme Parks
  • Zoos and Aquariums
  • Schools (k-12)
  • Movie Theatres
  • Juice Shops
  • Fitness Centers
AL AK AZ AR CA CO CT DE FL GA HI ID IL IN IA KS KY LA ME MD MA MI MN MS MO MT NE NV NH NJ NM NY NC ND OH OK OR PA RI SC SD TN TX UT VT VA WA WV WI WY DC

Meal Kit Programs For the In-Store Deli:

The team behind instoredelis.com has been asked by a number of regional chains (supermarkets, natural retailers and natural food cooperatives) to research food kit companies to introduce to them.  The direct-to-consumer models have caught the attention of these groups so there there is interest in creating in-store deli meal kit options for their customers.  Most of the supermarket and natural retailers themselves would rather go with a branded program to launch versus a private label version.

Meal kit brands, many of which have struggled to make money online, have developed retail-ready products in a bid to reach new consumers. And just about every major grocery chain, eager to find innovative meal solutions, has worked meal kits into their prepared foods rotation, whether through a private label line or sourcing agreement with a meal kit brand. Two grocers — Kroger and Albertsons — have gone so far as to acquire meal kit companies.
Source:  GroceryDive.com

Meal Kit Programs in Partnering Locations
The Workplace:  In partnership with the in-store deli programs our team is creating alliances with offices and factories to promote meal kit options at retailers nationwide.  Another feature relates to strategically placing meal kit programs in offices and factories for employees to be able to buy and take home (straight from their workplace).
The Hotel and Resort:  We have our own hotel distribution business relating to the hotel pantry (www.HotelPantries.com) in which we will be looking at placing meal kit sections with hotels nationwide (ideal as the in-house meal solutions for hotel chains nationwide).
After Hours Solutions for Colleges, Universities and Hospitals:  Our platforms include solutions for colleges and universities (www.UniversityCafeterias.com) and hospitals (www.HospitalCafeterias.com).  A major problem with these locations in the lack of after hours solutions for students and employees.  The meal kit program can be placed in vending units as well in cafeterias in all related formats.

Territory Development and Coverage

The Team Breaks Up the US Market into Seven Key Markets to Carefully Cover Each Account Carefully and Fully. We Have Partners That Cover the Canadian and Caribbean Markets as Well.

In-Store Programs For 2021 and Beyond

The In-Store Delis Team has coverage for all of the core supermarket, mass merchant, military commissary and natural retailers nationwide.

Production

Preparation (Formulations, etc.)

Commercial Kitchens

Co-Packing/Contract Mfg

Your Own Facility

Once a product is created then our project management team can help a client with it’s sales launch (sales plans, distribution plans, logistics plans, etc.).

  • Should I hire a master broker?
  • What does a master broker do?
  • How do I do a sales plan?
  • How do I source sales brokers?
  • What distributors do I talk to?
  • What retailers should I connect with?

Sales

Master Brokers/Brokers

Territory Dev/Field Marketing

Retail Formats/(Channels)

Warehousing/Distribution

With the sales planning process our project management team creates a full marketing plan to talk about local, regional and national launch consumer and trade applications.

  • How do I do package design?
  • How do I create a sales plan?
  • Do I do sports and event marketing?
  • What social media platforms make sense?
  • Do I do demos?
  • What is a plan-o-gram (schematic)?

Marketing

Package Designs

Traditional Marketing

Web/Social Media/Blogs

In-Store/Shopper Insights

Project Management: Our team has over 30 years experience in the business working with the largest companies (Nestle, Coca Cola, Conagra, etc.) to helping consumer product start-ups…

  • Sales Teams Covering Most Retail Formats and Retailers
  • Expertise in Sales Planning
  • Extensive Network of Product Creation Veterans
  • Distribution and Wholesaling Expertise
  • Complete Solutions for Sales Coverage
  • Food Service, Retail, Healthcare, Sports Nutrition, Bio Sciences, E-Commerce, Specialty, Sports Retail and other formats
  • Expertise in In-Store Marketing (Fixtures, POS, Digital Signage, etc)